Reduce the risk for your brand or agency

FTC compliance and influencer fraud are serious issues for brands and agencies who use influencer marketing. Failure to comply can result in huge fines. By having each influencer complete this certification program, brands and agencies can verify that their influencer partners are aware of current laws.

Stay up to date

The FTC makes frequent adjustments to their guidelines and enforcement procedures. Even if your influencer partners have run sponsored content in the past, they may not be aware of recent changes. Our training program is regularly updated to keep you and your partners current.

Keep your profits

Can you afford to pay over $40,000 per post, per day? Brands and agencies could face those penalties for failing to comply with advertising laws—and that's just from the FTC. Learn the rules of the game so that you can help protect your company's reputation and your earnings.

Providing the InfluencersIQ certification to influencer partners enables brands and agencies to...

  • Reduce their risk of accidental transgression

  • Prove that they have taken the necessary precautions to prevent missteps

  • Keep track of when each influencer has last completed training

Work with many influencers?

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Course Curriculum

  • 1
  • 2

    FTC and Compliance Overview

  • 3

    Understanding Advertising Claims

    • What Are Claims?

    • Puffery

    • FTC's Standard for Claims

    • Chapter Recap

  • 4

    Endorsements, Testimonials, and Reviews

    • What Are Endorsements?

    • Understanding Material Connections

    • How to Make Disclosures

    • Disclosures on Social Media

    • Endorsement Case Study I

    • Endorsement Case Study II

    • Endorsement Case Study III

    • Endorsement Case Study IV

    • Testimonials & Reviews

    • Chapter Recap

  • 5

    Sweepstakes & Lotteries

    • Sweepstakes & Lotteries

    • Chapter Recap

  • 6


    • Contract Basics I

    • Contract Basics II

    • Contract Basics III

    • Contract Basics IV

    • Chapter Recap

  • 7

    Intellectual Property

    • Copyrights & Trademarks

    • Chapter Recap

  • 8

    Publicity Rights

    • Privacy vs Publicity

    • Chapter Recap

  • 9

    Closing Thoughts: Authenticity

    • Authenticity

    • Chapter Recap

  • 10


    • Exam

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